Americans Have Turned Against AI
채널: The Infographics Show | 링크: https://www.youtube.com/watch?v=14Uc2WCSPiw | 길이: 15:45
요약
🎯 TL;DR — 미국인 절반이 AI를 일상적으로 쓰면서도 겨우 16%만 AI가 사회에 좋을 것이라 믿는 역설적 상황이며, 그 근저에는 일자리 상실·전력망 압박·물 부족·창작물 무단 사용이라는 실질적 피해가 있다고 지적한다.
📌 핵심 논지 — 화자는 AI가 "채택은 가장 빠르지만 신뢰는 가장 낮은 기술"이라 규정하며, 이 신뢰 붕괴는 세대 문제가 아니라 선택의 여지 없이 강제로 도입된 기술이라는 구조적 문제에서 비롯됐다고 주장한다. 이어 일자리·전력·물·저작권이라는 네 갈래의 구체적 피해 사례를 제시하며 "필요하지만 동시에 원망스러운" 미국 사회의 이중적 태도를 보여준다.
🗺️ 영상 구성
- AI 낙관도 통계로 역설 제시 → 왜 신뢰가 없는데도 채택률은 오르는가
- 강제된 도입(구글 검색, 직장) 구조 설명
- 기업의 "AI 퍼스트" 선언과 반발 사례(Shopify, Duolingo)
- 청년층 고용 데이터 분석(Stanford/ADP)
- 전력·데이터센터 문제(Memphis xAI 사례)
- 물 사용 문제(Georgia Meta, Tucson, Oregon)
- 저작권·창작물 무단 사용 문제
- 총평: 해결책 없는 교착 상태
━━━ 본문 ━━━
신뢰 없는 채택의 역설 화자는 챗GPT 사용자가 2023년 대비 두 배 이상(성인 44%) 늘었지만, 신뢰는 오히려 하락했다고 말한다. Gen Z가 AI에 분노를 느낀다는 응답이 22%에서 31%로 상승했고, Pew 조사에서 젊은 미국인 40%는 AI가 국가를 더 나쁘게 만들 것이라 답했다고 전한다. 3분의 2는 AI 개발이 너무 빠르다고 느끼고, 59%는 개발 기업을 신뢰하지 않는다고 밝힌다.
"채택"이 아니라 "강제"였다 화자는 이 역설의 원인을 사람들이 AI를 실제로 선택한 적이 없다는 점에서 찾는다. 직장·학교·검색엔진이 AI를 기본값으로 삽입했고, 구글 검색 결과 위에 뜨는 AI 요약을 60%가 "피할 방법이 없어서" 읽는다고 지적한다.
기업의 "AI 퍼스트" 선언과 반발 Shopify CEO는 신규 채용 전에 "AI가 이 일을 할 수 없는지부터 증명하라"는 메모를 냈고, Duolingo CEO는 AI 퍼스트 전환을 선언해 일주일 만에 148개 신규 코스를 출시했다고 전한다. 그러나 이용자들이 앱 삭제 영상을 올리며 항의했고, 결국 Duolingo CEO는 "AI가 쓴 코드는 디버깅이 어렵고 레슨의 신뢰도가 낮았다"며 결정을 철회했다고 설명한다.
청년 고용에 집중된 타격 Stanford 경제학자 Brynjolfsson 팀의 ADP 급여 데이터 분석에 따르면 22~25세 소프트웨어·고객지원 직군 고용이 2022년 말 대비 약 13% 감소했지만, 30세 이상 동일 직군은 안정적이거나 오히려 증가했다고 한다. Revelio Labs 자료로는 2023년 이후 신입 채용 공고가 약 35% 줄었다고 덧붙인다. 화자는 핵심 분기점을 "AI가 업무를 완전히 대체하느냐, 사람을 보조하느냐"로 요약하며, 대체형 도입에서만 청년 고용이 줄었다고 강조한다. Klarna는 챗봇이 수백 명 몫을 한다고 자랑하다 서비스 품질 저하로 인간 채용을 재개했다는 사례도 언급된다.
전력망을 압박하는 데이터센터 2024년 7월 버지니아 북부에서 전력 서지로 데이터센터 60곳이 순간적으로 그리드에서 이탈했다고 전한다. 데이터센터는 이미 버지니아 전체 전력의 약 26%를 소비하며, 2030년까지 전국 전력의 최대 17%까지 늘어날 전망이라 설명한다. Memphis의 xAI 사례에서는 122일 만에 가스터빈 발전소를 지어 인근 Boxtown 주민들이 악취와 호흡기 문제를 호소했고, 이산화질소 농도가 약 79% 급증했다고 전한다.
물을 고갈시키는 데이터센터 Georgia 주 Newton County의 Meta 데이터센터 인근 주민은 우물물이 갈색으로 변했다고 증언한다. 화자는 이 데이터센터가 하루 약 50만 갤런의 물을 사용하며, 이는 카운티 전체 취수량의 거의 10분의 1에 해당한다고 설명한다. GPT-3 한 모델 훈련에 약 540만 리터의 물이 쓰였다는 연구도 인용된다. Tucson 시의회는 아마존 연계 데이터센터 프로젝트를 7대 0으로 부결시켰지만, 개발사가 시 경계 밖 부지에서 공사를 강행했다고 전한다.
보이지 않는 창작물 착취 화자는 AI 모델 훈련에 쓰인 글·그림·코드가 창작자 동의나 대가 없이 스크래핑됐다고 지적하며, 관련 소송이 이어지고 있지만 아직 법원의 결론은 나지 않았다고 말한다.
🔢 핵심 수치
- AI가 사회에 좋을 것이라 믿는 비율=16%
- 성인 챗GPT 사용률=44% (2023년 대비 2배 이상)
- Gen Z 중 AI에 분노 느낀다는 응답=22%→31%
- 22~25세 소프트웨어/고객지원 고용 감소율=약 13%
- 신입 채용 공고 감소율(2023년 이후)=약 35%
- 데이터센터 연간 전력 소비 비중=전체 미국 전력의 약 4% (2030년 최대 17% 전망)
- 챗봇 질문 1회 전력 소비=약 2.9Wh (일반 웹검색의 약 10배)
- 2024~2025년 저지·지연된 데이터센터 프로젝트 규모=약 640억 달러
💬 결정적 발언
"AI didn't earn their trust. They have no other option."
⚖️ 화자가 다룬 반론·한계
- Meta 측 연구는 자사 데이터센터가 주민 수질 문제의 원인이 아니라고 반박하며, 지역 학교·비영리단체에 450만 달러 이상을 투자했다고 주장한다는 점을 화자가 함께 소개한다.
- 구글·마이크로소프트는 2030년까지 사용한 물보다 더 많은 물을 환원하겠다고 약속했다는 점도 언급된다.
- Microsoft는 애리조나 일부 시설을 공랭식/폐쇄순환 냉각 방식으로 전환해 물 사용을 크게 줄였다는 사례도 제시된다.
🧩 핵심 용어
- AI 파라독스(AI paradox)=신뢰는 낮아지는데 사용률은 오히려 높아지는 현상
- 폐쇄순환 냉각(closed loop cooling)=데이터센터 냉각수를 외부로 배출하지 않고 재순환시키는 방식
- 엔트리레벨 채용(entry-level hiring)=신입/저경력 직급 채용
🔎 보완 & 확인
- 배경 보완: 영상에서 언급된 "구글 AI Overviews"는 2024년부터 미국에서 순차 도입된 검색 상단 AI 요약 기능으로, 클릭 없이 답을 제공해 언론·블로그 트래픽 감소 논쟁을 일으킨 기능이다. 영상은 이를 구체적으로 명명하지 않았지만 묘사된 내용과 일치한다(확인 권장).
- 사실 유의점: xAI Memphis 터빈 개수(~35개), 질산화물 79% 급증, 암 발병률 4배 등의 수치는 Southern Environmental Law Center·지역 언론 보도를 인용한 것으로 보이나, 정확한 출처 논문·기관명은 자막상 불명확하여 교차검증이 필요하다(추정치일 가능성 있음).
- 사실 유의점: "GPT-3 훈련에 540만 리터 물 사용" 수치는 UC Riverside 등 2023년 연구로 알려진 값과 유사하나, 해당 연구는 추정 모델에 기반한 것으로 실제 발표 논문의 정확한 수치와 대조 확인이 필요하다.
- 사실 유의점: "AI가 이미 대체 가능한 일자리 비중 약 3%"라는 MIT 보고서 인용은 출처가 자막상 명확히 특정되지 않아, 어떤 보고서인지(예: MIT 산하 특정 연구실) 확인이 필요하다.
자막 원문 (참고)
Kind: captions Language: en Millions of Americans will open chat GPT in the next 10 minutes and most of them believe it's making the world worse. Half the country uses AI now. Yet only 16% of Americans think it'll be good for society. It is the lowest level of optimism any major technology has launched with. The people building AI call it humanity's greatest breakthrough. The people using it describe something closer to a hostage situation. So, how did the fastest adopted technology of our lifetime also become one of the most hated? You might expect that it's the older generations that are pushing back on the new AI revolution. After all, every new technology has faced resistance from people who didn't grow up with it. But that's not what's happening. The biggest users of AI are Americans under 30. They use it for school work, job applications, coding, brainstorming, and as a substitute for Google. By every indicator, they should be AI's biggest fans. Instead, they are some of its biggest critics. A Gallup study found the share of Gen Z who say AI makes them feel angry climbed from 22% to 31% by early 2026. And according to Pew Research, 40% of young Americans said it would make the country worse than better. But this isn't just a Gen Z story. Trust in AI is collapsing all across the US. Twothirds of people think it's being developed too quickly. 59% don't trust the companies building it. And most don't believe the government can keep it under control. Yet people keep using it. Chat GPT alone is used by 44% of American adults, more than double its share in 2023. That is the AI paradox. So why does adoption keep accelerating if confidence keeps falling? For most people, it wasn't really adopted. Workplaces began implementing it in their workflow. Schools added it to assignments. Apps and search engines displayed it as a main feature. People had no other choice. It was forced upon them. AI didn't earn their trust. They have no other option. That shift happened so gradually that most people barely noticed it until suddenly it was everywhere. The moment you open Google and you search for something, you're hit with a block of AI written text answering the question before you even reach the search results. The company that's supposed to help you find information is now deciding what you see first. And it works. 60% of Americans say they read the summaries regularly because there's no way to avoid them. The moment Google started answering the question itself, the experience changed. And the more the internet degraded, the less people trusted it. In 2021, 37% of Americans said the spread of AI worried them more than it excited them. By 2025, that number had climbed to 50%. Even though most people hadn't been personally affected by AI in a professional capacity. That would soon change. In April 2025, Toby Lutkkey, Shopify's chief executive, posted a memo to his staff. Before any team could ask for a bigger budget or another employee, they had to prove that a machine couldn't do the work first. Lucky insisted that reflexive AI use was the new baseline expectation. Shopify wasn't the only company going allin on AI. Language learning platform Duolingo was next. CEO Lewis Vonan told his staff the company was going AI first. It would rely on AI before hiring, reduce the number of contractors, and weigh AI use in performance reviews. Within a week, 148 new courses were shipped. It was work that would have taken staff years to develop. The same AI implementation turned up at Box, at Fiverr, and at other firms. The wording barely changed. Run the software before you ask for new hires or extra money. Then the push back happened. Longtime Dualingo users filmed themselves deleting the app in protest. Staff started asking if they had to use AI well or just use it. Almost a year later, Luis Vonan walked his decision back. He acknowledged that the AI written code was hard to debug and the lessons weren't reliable. But the damage had been done and it was just the beginning. The fear of AI taking jobs is real. So in the summer of 2025, a Stanford economist named Eric Brinolson decided to look into it. His team at the Digital Economy Lab pulled the records from ADP, the firm that processes the payroll for millions of American workers, and studied who still has a job month after month. The AI impact was real, just not where people expected it. The results showed that workers aged 22 to 25 in software and customer support had dropped about 13% since late 2022. Workers over 30 in the same roles remained stable or actually grew. It was the people just walking in the door that were at risk of an AI coal. Some don't even get in the door at all. Revelio Labs, which tracks hiring across the economy, counts roughly 35% fewer entry-level postings since the start of 2023. Once employers saw what the best models could do, many stopped graduate hiring. That freeze only surfaced in the payroll data a year or two later. Bin Olson's team found that when a company used AI to take over a task completely, employment among younger workers fell. When AI was used to make a person faster, employment remained stable and sometimes grew. Same technology, opposite result. Everything comes down to one decision. Does a company use AI to replace a worker or to back one up. Near the bottom of the pay scale, replacement is winning. Salesforce froze much of its junior hiring for a stretch and credited its own AI for work graduates do. Goldman Sachs economists found the results. The big names weren't even pretending anymore. But not every bet paid off. Clara, the buy now pay later company, spent a year bragging that its chatbot did the work of hundreds of agents and that it had stopped hiring people. They later admitted that the bot gave lower quality service and started hiring humans back. But some companies didn't see that as a reason to slow down. They saw it as a reason to aim lower and the contractor was in the crosshairs. An MIT report on AI in businesses found that AI is wiping out outsourced and contract roles, not full-time staff. In mid 2025, the data labeling firm Scale AI laid off 200 staff and cut ties with 500 contractors. That same report put the share of jobs AI can already do at roughly 3% today and saw it climbing over the long run. Graduates weren't losing out to people with a better resume. They were losing out, period. There was not a job. By early 2026, half of employed Gen Z said AI's risks at work now outweigh its benefits. A jump of 11 percentage points in just one year. And when they're handed the same piece of work, 69% overwhelmingly trust the human version versus the AI one. An entire generation now spends its days training the technology that is replacing the jobs they are trying to build careers in. The lost jobs are easy enough to measure, but the resentment isn't just about money. In July 2024, all it took was a power surge across Northern Virginia for nearly 60 data centers to drop off the grid. Roughly, 1500 megawatts of demand vanished instantly. Operators scrambled to get the surge under control before it took down anything else. For a few seconds, the densest data center hub in the country just wasn't there. Virginia holds more of those buildings than anywhere else. And by 2023, they were already drawing about 26% of the state's electricity. That's why one voltage swing could shock the whole grid. Each of these buildings runs hot. One question to a chatbot burns about 2.9 W hours. That's roughly 10 times a normal web search. On its own, it's nothing. But nobody asks just one question. Multiply it by billions of questions a day every day in warehouses that never switch off and that becomes 183 terowatt hours a year. That's about 4% of all the power the country burns. That is already 540 kwatt hours running in your name every year whether you've ever touched a chatbot or not. And the forecasts are only going up as high as 17% of the nation's electricity by 2030. More than 40% of the power fueling the data centers comes from natural gas. Before the decade is out, those buildings are set to burn more electricity than the entire country uses to make its steel, cement, aluminum, and chemicals combined. A high voltage line takes up to 8 years to build, meaning a fifth of these data center projects are about to run straight into a power shortage. To cover the expense of those extra lines, utilities are going to regulators to demand more money from regular consumers. This means your monthly expenses are going up by 2030 just to keep the lights on at a server farm down the road. You didn't leave your lights on or crank up your AC, but your money is bleeding out anyway to power the massive cooling fans of a tech giant. Researchers at Carnegie Melon estimate it could push the average American power bill up by about 8% by 2030 and in the worst hit parts of Virginia north of 25%. There simply is not enough energy or money to fund it. So some companies got tired of waiting. Instead of waiting for years for the power grid to catch up, they built their own power plants beside the data centers. And one company took that idea to the extreme to power Colossus, the supercomputer training Elon Musk's Gro Chatbot. XAI deployed a fleet of gas turbines in South Memphis. The entire site was up and running in under 122 days, a project that would have normally taken years. By the time the Southern Environmental Law Center flew thermal drones overhead, it counted around 35 turbines, most of them without air permits. Just downwind sits Boxtown, a neighborhood that spent decades surrounded by refineries and chemical plants. Residents began to show up at public hearings describing a rotten egg smell in the air and children wheezing through the night. Memphis already earns an F for ozone pollution from the American Lung Association, and Boxtown's cancer risk is about four times the national average. The researchers at the University of Tennessee analyzed satellite data for time and found peak nitrogen dioxide levels near the site had jumped roughly 79% compared with before XAI arrived. The turbines were labeled as temporary, a workaround that allowed them to keep on running and bypassed the regulations. Lawsuits followed, but by the time the case moved forward, the service had already been running for a year. Power isn't the only resource these data centers consume. In Newton County, Georgia, about an hour and a half east of Atlanta, Beverly and Jeff Morris live 1,000 ft from a Meta data center. Their house runs on a private well, which means their drinking water comes straight out of the ground. It worked fine for years, right up until Meta broke ground next door in 2018. A few months after construction began, the water pressure slowed to a trickle and then it stopped altogether. When it eventually came back, it was brown and murky. Beverly Morris told the New York Times that she was afraid to drink the water coming from her own tap. The neighboring data center uses roughly 500,000 gallons every day, nearly a tenth of all the water Newton County pumps. County projections show demand outpacing supply by 2030. While residents face water bills expected to jump 33% in just two years compared with the usual 2% increase, a metaf funded study said the company's operations probably aren't to blame and has invested more than $4.5 million in local schools and nonprofits. Private wells like the Morrises fall outside the federal safe drinking water act. So Meta didn't break any laws. The Environmental Protection Agency is powerless. So Meta keeps on pulling water to cool the chips. And those hubs are insatiable. A 2023 study by UC Riverside and the University of Texas found that training one model GPT3 ran through about 5.4 million L of fresh water before the public ever even typed a word. The same researchers found that a short back and forth around 100 words consumes close to a full bottle. One Google data center in Pilion, Nebraska went through around 1 and a half billion liters in 2024, more than 600 Olympic pools, and it is one site among thousands. That daily draw dwarfs the one-time cost of training. Nationally, data centers used over 60 billion LERs in 2023, and the World Resources Institute expects AI to pass a trillion gallons a year by 2030. In August 2025, Tucson City Council voted 7 to zero to reject Project Blue, an Amazon linked data center campus that would have drained millions of gallons of city water in the middle of a desert. Residents had packed the chamber for weeks under a banner that read no desert data center. For one night, it looked like a regular city could tell a tech giant no and actually make it stick. It didn't end there. The developer already owned the land just outside of city limits and kept building anyway. Then in the spring of 2026, the contractor was caught drawing enough Tucson water to supply five households for a year. The city shut it off. Mayor Regina Romero has been writing ordinances to guard against the next data center because there's always a next one. Tucson wasn't alone. In the Dallas, Oregon, a Google plant ended up using close to a quarter of the entire town's water. The company fought to keep those numbers hidden from the public through court orders. Newer facilities can cool with air or closed loop systems that use almost no local water. Microsoft has converted two Arizona sites to do exactly that. But the biggest water users aren't the new builds. They're the older data centers, the ones still sucking up millions of gallons instead of returning it to the river. So while families shorten their showers and they wait until dark to water the lawn, the data center down the road keeps pulling water at full capacity every hour every night. jobs, electricity, water. Three separate battles happening in different parts of the country, but they all lead back to the exact same business model. In 2024 alone, Amazon, Microsoft, Google, and Meta spent more than $200 billion building data centers behind AI, up over 60% in a single year. Management consultancy firm McKenzie expects $5.2 trillion to be funneled into them by 2030. That money buys the land, the power, and the water. But there is one more thing it buys. Something nobody is signing off on. The writing, the art, and the code scraped off the open internet to train the models in the first place. To the companies, that's an investment in the platform of the century. To the creatives whose work fed it, it looks different. Their work has been harvested for free and then rented back to everyone by the month. Not one of them was asked. Not one of them got paid. Publishers and authors have sued in waves, arguing their work was stolen and used to train AI without permission. The courts still haven't decided where the legal line is. And so far, none of it has been ruled illegal. But AI is built on other people's writing, powered by other people's electricity, cooled with other people's water, and then sold back to those same people as progress. Now, Americans are starting to notice. The companies insist the costs are temporary. Google and Microsoft both promise they'll return more water than they use by 2030 and keep shifting to cleaner energy. But if you've already lost your job, your power bill just went up, or your town's water is running low, a promise four years from now doesn't feel like much of an answer. Between May 2024 in March 2025, that anger blocked or delayed about 64 billion in data center projects nationwide, according to Data Center Watch. In Virginia alone, 42 separate groups were working to slow or stop new ones. What nobody agrees on is what to do about it. No one is demanding an outright ban. No one is cheering it on. There's just a country caught between needing the tool and resenting it. Most of these fights end the same way. A council denies the water the way Tucson did. The county next door sells the land. A state commission signs off on the power. The building goes up anyway, trading its thirst for water for a heavier pull on the grid. Residents keep learning the same lesson. The project can almost always route around them. This was never about whether AI would arrive. That was inevitable. It was about whether anyone still had the power to stop it. By the time we started asking that question, the answer was already no. It's not just ordinary Americans who are losing faith in AI. The people building it are too. Watch why AI researchers are quitting and panicking on the way out to find out why the industry is collapsing. Or click on this video.