Microsoft Admits it was Wrong About AI
채널: The Infographics Show | 링크: https://www.youtube.com/watch?v=towF0_V7oHw | 길이: 14:31
요약
🎯 TL;DR — Microsoft, Uber, Amazon, Meta 등 빅테크가 AI 코딩 에이전트를 전사적으로 밀어붙였다가 예산 폭발과 낮은 실질 성과에 부딪혀 라이선스를 회수하기 시작했으며, 그 근본 원인은 에이전트형 AI가 인간과 달리 비용이 선형이 아니라 기하급수적으로 늘어나는 구조적 문제라고 지적한다.
📌 핵심 논지 — 지난 2년간 "AI가 인간의 일자리를 대체한다"는 서사가 지배적이었지만, 화자는 마이크로소프트가 자체 개발자들에게 준 Claude Code 라이선스를 회수하고, 우버가 2026년 AI 예산 전체를 4개월 만에 소진한 사례를 근거로 이 서사가 현실의 벽에 부딪혔다고 주장한다. 핵심은 채팅형 AI와 달리 "에이전트"는 목표를 스스로 추적하며 반복 시도하기 때문에 토큰 소비가 통제 불가능한 수준으로 폭증한다는 것.
🗺️ 영상 구성
- 마이크로소프트의 Claude Code 라이선스 회수 사례
- 우버의 4개월 AI 예산 소진 사례
- 아마존·메타의 토큰 소비 경쟁 문화("token max", "Claudionics" 리더보드)
- 채팅 vs 에이전트의 근본적 비용 구조 차이
- 하드웨어 발전에도 비용이 줄지 않는 이유 (Gartner·Goldman Sachs 데이터)
- 과거 GitHub Copilot 손실 사례와의 연속성
- 결론: "verification specialist"라는 새로운 직군의 부상
━━━ 본문 ━━━ 마이크로소프트의 방향 전환 2025년 말 마이크로소프트는 엔지니어들에게 Claude Code 접근권을 부여했고 사용률이 빠르게 확산됐다. 그러나 2026년 5월, The Verge 보도에 따르면 마이크로소프트는 2026년 6월 30일까지 대부분의 Claude Code 직접 접근을 취소하고 자체 도구인 GitHub Copilot CLI로 유도하기 시작했다. 화자는 이를 "공식적으로는 하우스키핑이지만, 실제로는 비용 폭증"이라고 해석한다. 동시에 마이크로소프트는 Anthropic에 대한 50억 달러 투자와 Azure 클라우드 사용 계약(300억 달러)은 그대로 유지했다는 점에서, 기술 자체에 대한 신뢰를 잃은 것이 아니라 자체 비용 부담을 회피한 것이라고 설명한다.
우버의 4개월 붕괴 우버 CTO 프라빈 네팔 나가는 2026년 4월 회사가 이미 2026년 AI 코딩 도구 예산 전체를 소진했다고 인정했다. 2025년 말 약 5000명 엔지니어로 시작한 도입률은 2026년 2월 32%에서 3월 84%로 급증했으며, 회사는 팀별 AI 사용량을 순위 매기는 리더보드까지 만들어 사용을 독려했다. 일반 엔지니어는 월 150~250달러, 헤비 유저는 월 500~2000달러를 소비했고, 나가 본인도 2시간짜리 데모에서 1200달러의 토큰을 소진했다. 우버 CEO는 AI 에이전트가 코드의 약 10%를 작성한다고 밝혔지만, COO 앤드루 맥도널드는 이 수치를 "머리가 터질 것 같다(head exploding)"고 묘사했다.
토큰 소비 경쟁 문화 아마존은 직원들에게 "token max"(최대한 토큰을 소진하라)를 독려했고, 메타의 한 직원은 "Claudionics"라는 리더보드를 만들어 AI 지출량으로 직원 순위를 매겼다(이후 메타는 이 보드를 폐지). 화자는 이를 공유지의 비극에 비유한다. 한 사람의 프롬프트는 거의 무료로 느껴지지만, 수천 명이 매일 이를 반복하면 감당 못 할 총액이 된다.
채팅과 에이전트의 근본적 차이 채팅 프롬프트는 "질문-답변"의 단일 교환이지만, 에이전트는 코드 읽기·계획 작성·수정·테스트 실행·재시도를 스스로 반복하는 "목표 추적형" 작업이다. 일반적인 에이전트 작업은 채팅 대비 5~30배, 최악의 경우 1000배 이상의 토큰을 소모한다고 언급된다. SWE 벤치마크에서 최고 수준 에이전트도 테스트의 50% 미만만 해결하며, 어려운 버그는 5~10회 시도 후에도 실패할 수 있다. 화자는 이를 "렌치를 떨어뜨릴 때마다 풀요금을 청구하는 배관공"에 비유한다.
하드웨어가 개선돼도 비용이 줄지 않는 이유 엔비디아 응용 딥러닝 부사장 브라이언 켄자로는 Axios 인터뷰에서 "컴퓨팅 비용이 이제 인건비를 훨씬 넘어섰다"고 말했다. 마이크로소프트 CEO 사티아 나델라는 2026년 4월 실적발표에서 자체 칩 Maya 200이 기존보다 토큰당 비용을 30% 이상 절감했다고 밝혔지만, 화자는 에이전트의 작업량 증가가 이 절감분을 전부 상쇄한다고 지적한다. Gartner는 2030년까지 최상위 모델 운영 비용이 2025년 대비 약 90% 낮아질 것으로 예측하면서도, 기업의 실질 AI 비용은 줄지 않을 것이라고 전망했다.
과거의 경고: GitHub Copilot 2023년 마이크로소프트는 GitHub Copilot을 월 10달러에 판매했지만 Wall Street Journal 보도에 따르면 사용자당 월 20달러 이상, 헤비 유저는 최대 80달러의 손실을 봤다. 화자는 이를 판매할수록 손실이 커지는 구조였다고 설명하며, 이 경고가 반복되고 있다고 말한다.
구조적 결론 Goldman Sachs는 에이전트형 AI로 인해 2030년까지 전 세계 토큰 사용량이 24배(월 약 120경 개) 증가할 수 있다고 분석했다. 애널리스트 짐 코바오(원문: Jim Colloo로 자막 표기)는 빅테크가 약 1조 달러를 AI 인프라에 투입하고 있지만 그에 상응하는 명확한 성과가 없다고 지적한다. 화자는 인간의 숙련도가 오르면 비용은 거의 그대로인 반면, 에이전트는 성능이 오를수록 토큰 비용이 기하급수적으로 증가한다는 점을 핵심 구조적 차이로 제시한다.
새로운 직군: 검증 전문가 화자는 결론적으로 "human in the loop"이 더 이상 형식적 안전장치가 아니라 유일하게 작동하는 방식이 되었다고 말한다. AI 에이전트의 폭주를 감시하고 비용이 파산 수준에 이르기 전에 프로세스를 중단시키는 "verification specialist(검증 전문가)"가 가장 가치 있는 직무가 되고 있다고 언급한다. 엔비디아 CEO 젠슨 황이 말한 "직원마다 100개의 AI 에이전트가 함께 일할 것"이라는 비전도, 결국 에이전트가 인간을 대체하는 것이 아니라 인간 한 명을 중심으로 늘어난다는 의미로 재해석한다. 듀오링고 역시 "AI가 모든 것을 대체한다"는 서사를 밀었다가, AI 사용량과 인사 평가를 연동한 규정을 폐기하는 등 방향을 되돌린 사례로 언급된다.
🔢 핵심 수치
- 마이크로소프트-Anthropic 투자 = 50억 달러 (Anthropic의 Azure 지출 약속 300억 달러)
- 우버 AI 코딩 도구 도입률 = 2026년 2월 32% → 3월 84%
- 우버 엔지니어 1인당 월 비용 = 150~250달러(일반), 500~2000달러(헤비유저)
- 에이전트 작업 토큰 소모 = 채팅 대비 5~30배, 최악 1000배 이상
- SWE 벤치마크 해결률 = 최고 에이전트 기준 50% 미만
- Maya 200 칩 성능 개선 = 토큰당 비용 30% 이상 절감
- Gartner 전망 = 2030년까지 최상위 모델 운영비 2025년 대비 약 90% 하락(그러나 기업 실질 비용은 불변 전망)
- Goldman Sachs 전망 = 2030년까지 토큰 사용량 24배 증가(월 약 120경 개)
- 과거 GitHub Copilot 손실 = 사용자당 월 20달러 이상(헤비 유저 최대 80달러), 요금은 월 10달러
💬 결정적 발언
"The machine is not the cheap part anymore. The people are." "Cheap everyday tokens are not the same as cheap access to the most powerful AI." "The great replacement wasn't defeated by fear. It was defeated by a spreadsheet."
⚖️ 화자가 다룬 반론·한계
- 마이크로소프트의 라이선스 회수가 곧 AI 기술 자체에 대한 불신을 의미하지는 않는다는 점을 화자 스스로 명시(Anthropic 투자·Azure 계약 유지 언급)
- 우버 CEO가 AI 에이전트로 코드의 약 10%를 작성하고 있다며 실질적 작업 수행은 인정
- 하드웨어 비용 절감(Maya 200 등)은 "진짜 진전(genuine progress)"이라고 언급하면서도 그 효과가 상쇄된다는 점을 강조
🧩 핵심 용어
- 에이전트(Agentic AI) = 단일 질의응답이 아니라 목표를 스스로 추적하며 계획·실행·재시도를 반복하는 AI 작동 방식
- token max = 아마존 내부에서 최대한 많은 토큰을 소비하도록 독려하는 은어
- SWE 벤치마크 = 실제 소프트웨어 버그로 구성된 AI 코딩 성능 평가 테스트
- verification specialist = 에이전트의 작업을 감시하고 비용 폭주를 막는 신흥 직군
🔎 보완 & 확인
- 배경·맥락 보완: "Claude Code"는 Anthropic의 커맨드라인 기반 AI 코딩 에이전트 도구로, 코드 작성뿐 아니라 파일 읽기·테스트 실행 등을 자율적으로 수행하는 것이 특징이다. 영상에서 언급된 "GitHub Copilot CLI"는 마이크로소프트 자체 코딩 어시스턴트의 커맨드라인 버전이다.
- 사실 유의점: 우버 CTO 이름이 자막에서 "Pravin Nepali Naga"로 표기되었으나 정확한 철자는 확인 필요(자동생성 자막 특성상 고유명사 오류 가능성 높음). 애널리스트 이름 "Jim Colloo" 역시 골드만삭스 관련 인물로 추정되나 정확한 표기는 확인 필요. Goldman Sachs의 "120 quadrillion tokens/month" 및 "24배 증가" 수치, Gartner의 "90% 비용 하락" 전망은 모두 화자가 인용한 예측치로, 원 보고서의 정확한 문구·조건은 교차검증 필요하다.
자막 원문 (참고)
Kind: captions Language: en For the last 2 years, you've been told that your salary is the biggest liability on your company's balance sheet. You've been told that AI is coming for your job. A digital worker is infinitely cheaper than a human one. But inside the boardrooms of Microsoft and Uber, something just changed. Behind the scenes, Microsoft is pulling the plug on its own internal AI tools. And Uber just burned through its entire 2026 AI budget in just 4 months. The great AI replacement has hit a brick wall. For the first time in history, you are now the budget option. In late [music] 2025, Microsoft gave its engineers access to Claude Code, one of the strongest AI coding tools on the market. Thousands of developers, managers, and designers were asked to hand over more of their work to Claude. As a result, AI coding became a core part of how the teams did their work. The results showed up right away. Use of the tool spread across the company faster than most people expected. [music] Then, in May 2026, the company began pulling those licenses back. The Verge reported that Microsoft canled most of its direct cloud code access, steering engineers to its own cheaper tool, GitHub C-Pilot CLI, by June 30th, 2026. The cuts fell the hardest on the team behind Windows and Microsoft 365. Officially, it was housekeeping. The tool had simply become too popular. The more the engineers leaned on it, the bigger the bill grew, and the [music] bigger it grew, the faster Microsoft locked its own people out. The tool was simply too good. [music] and far too costly. The reversal ended right at the close of the fiscal year when companies go hunting for costs to cut. Cutting the engineers off did nothing to Microsoft's bet on the same technology. In November 2025, Microsoft had agreed to put up $5 billion into Anthropic, the maker of Claude. In return, Anthropic agreed to spend $30 billion running on Microsoft's Azure cloud. The deal never changed. That wasn't a company losing faith in AI. It still believed in the product. It still wanted to reap the windfall. It just didn't want to carry the cost itself. And Microsoft wasn't alone. The same thing was happening over at Uber. In April 2026, Uber's chief technology officer, Pravin Nepali Naga, admitted the company had already spent its entire 2026 budget for AI coding tools. A full year of money gone in 4 months. The rollout had reached roughly 5,000 engineers in late 2025, and adoption climbed fast. In February 2026, about 32% of engineers were using cloud code. By March 2026, it was 84%. Uber had encouraged it, even building leaderboards that ranked teams by AI use. Usage turned into a contest, and then the money ran out. A typical engineer ran up to $150 to $250 a month. The heaviest users hit $500 to $2,000 each. Naga himself torched $1,200 of tokens in a single 2-hour demo. As the leaderboards pushed every team to climb, the monthly bill climbed with him. Nobody slowed down to ask where the ceiling was. Uber's CEO says AI agents now write about 10% of its code. It's performing real work, but there's no real savings. It's like a family blowing a 25-year mortgage fund on groceries in a single weekend. That is the shape of Uber's 4-month collapse. Uber's chief operating officer, Andrew Macdonald, described the figures as head exploding. For all the tokens his engineers burned, he couldn't point to anything customers could feel. We're told that AI saves money by replacing pricey humans. But the reality is much different. A high-erforming artificial intelligence agents can rack up massive hidden costs per finished task compared to the junior developer it replaces. These are the richest, most advanced firms on the planet, and they cannot keep their own AI switched on. An entire industry gas lit itself into believing this would be the future. Instead, they're holding the bill. [music] Through 2025 into 2026, the biggest names in tech turned AI use into a sport. At Amazon, staff were pushed to token max, slang for burning through as many tokens as possible. And that is a problem. More tokens means a bigger bill at the end of the month. Amazon's message wasn't use AI wisely. It was use more. At Meta, an employee built a user board called Claudionics, ranking workers by how much they spent on AI. Heavy use became a badge of honor. The engineer firing off the most prompts didn't look wasteful. He looked like the future. Meta would later see the danger and the axe on the board. It created a tragedy of the commons. Everyone was burning through the resources for self- gain. To any single engineer, one extra prompt felt like nothing because it nearly was. It was a fraction of a cent. So, nobody hesitated. Nobody asked if that prompt was needed. And everybody reached for the machine every time. That won them a leaderboard points. No one stopped and looked at the bigger picture. The bigger total. And the total was brutal. One harmless prompt. Thousands of workers. Millions of tasks each day. It all grew into a figure no one could defend. But the chat bots were only the warm-up. A worker overusing a chat window is an expensive habit, not a threat to the company's survival. [music] The real danger arrived the moment those same workers stopped chatting with the AI and [music] just turned it loose. That changed everything. A normal chat prompt is a single neat exchange. [music] You ask, the model answers, the meter clicks once. An agent is a different beast. It doesn't answer a question, it chases a goal. Hand it a coding job and it works on its own, reading the code, drafting a plan, writing an edit, running the tests, and [music] trying again when something breaks. The loop continues until it decides the job is done. Every step costs money, [music] so a single agent task can swallow far more computing power than a simple chat. A typical job runs 5 to 30 times the tokens. In the worst cases, reports say it can spike past 1,000 [music] times. And the priciest part isn't the work that lands, it's the work that fails. The SWE [music] is an industry test built from real software bugs pulled from code that human engineers once had to fix by [music] hand. The best agents currently solve less than 50% of the test. The agent finds the bug, proposes a fix, runs the tests, [music] and fails. So, it rethinks, it tries a new path, and fails again. A difficult bug can mean 5 to 10 full attempts, each costing about as much as the first, before the agent just gives up, or a human gets called in to fix it. [music] Imagine a plumber that charges full rate every time he drops his wrench, bills you for each trip to his van, and still leaves the pipe leaking. You wouldn't call that a timesaver. you would call it a scam. And at the scale of a big company, that failed agent task is exactly that, full price for the dropped wrench with no promises of fixing the leak. Even if the price of a single token keeps [music] dropping, and it will, the problems don't change because it was never just about one token. The chips that power AI burn electricity, a lot of it, and that's a cost nobody can just wish away. If a single chat prompt is like a desk lamp switching on, an AI agent is like lighting an entire stadium for one person. Brian Kenzaro is vice president of applied deep learning at NVIDIA, the company whose chips power the AI boom. Nvidia has every single reason to insist the money isn't an issue. And yet, in an interview with Axios, Kzaro said the cost of compute for his team is far beyond the cost of the employees. The chips and the power to run the AI revolution now cost more than the people working on it. The machine is not the cheap part anymore. The people are. The industry knows it, which is why Microsoft is busy designing its own chips. Its newest one, the Maya 200, was built to drag the cost of running those models down. On Microsoft's April 2026 earnings call, CEO Sat Nadella said the Maya 200 produces over 30% better tokens per dollar than the older chips in Microsoft's rack. It's already running in data centers in Arizona and Iowa. It is genuine progress, but there is a catch. Every bit of savings the hardware makes gets eaten up by the AI agent workload stacked on top. You make each token cheaper and the agents just demand more of them, the savings vanish long before they reach the bottom line. Research firm Gartner predicted that by 2030, running a top model could cost about 90% less than it did in 2025. A huge drop in the price of raw thinking power. And still, Gartner says company AI won't actually get cheaper. The [music] reason is the same force squeezing Microsoft and Uber. Agents burn so many more tokens per task that rising use outweighs the falling price. AI companies have little reason to hand the full discount to customers anyway. One Gartner analyst framed it as a way of executives banking on cheap automation. Cheap everyday tokens, he said, are not the same as cheap access to the most powerful AI. The cheap part and the powerful part are different products. The powerful part stays expensive. Human wages, meanwhile, have barely even moved. The cost of high-end AI thinking hasn't. So, the price of running the digital worker soarses past the salary of the human it was built to [music] replace. At that point, things start to fall apart. Goldman Sachs ran the numbers and found that Agentic AI [music] could push global token use up 24fold by 2030. It would rise to roughly 120 quadrillion tokens every month. Big tech is racing to build for that demand, pouring fortunes into data centers and chips for a future of AI agents. But the very demand those companies are spending hundreds of billions to capture is the same demand destroying their profit margins. They're building at huge cost machines that lose money on every job. None of this is new. It just has reached full scale. Go back to 2023 when Microsoft was selling GitHub Copilot [music] for 10 bucks a month. Wall Street Journal found that Microsoft was losing more than $20 per user every month. Its heaviest users cost as much as $80 [music] a month each. 10 bucks coming in, 80 going out. It was the business equivalent of selling $20 bills for $10 and [music] promising to make it back on volume. The more you sell, the more you lose. Those early co-pilot losses were a warning, [music] one that hasn't been heated. A single agent can burn through in one task what a chat user spent in a month. The Goldman [music] Sachs report described it as too much spend, too little benefit. The man behind that report, Jim Colloo, has been the loudest skeptic in the room. He notes big tech is on the course to spend around $1 trillion building out AI. But what expensive problem does all of that money solve? Years in and there's still no definitive answer. The spending is enormous. The payoff is marginal and hard to measure. The market isn't closing the gap between what AI costs and what it's worth. It is running in the opposite direction and picking up speed. An entire industry is spending trillions to build a future where its own flagship products are guaranteed to lose money. And every one of those failures traces back to one root cause no amount of cash can fix. [music] As AI systems become more capable, their costs don't rise in a straight line. They curve upward. Moving from chat to a true agent means adding layers of reasoning and retries, each compounding on the last. Humans behave differently. A worker who becomes more skilled typically gets faster and more effective at roughly the same cost. [music] The two aren't competing on the same trajectory. They are following different curves. A junior worker doubles their output [music] and their pay barely moves. An agent doubles its output and its token bill can jump many times over. At the prices of 2026, the fully self-running agent is not a replacement for workers. It is a luxury. A company can afford it in small, high-v valueue corners where the numbers work, but they can't turn it loose across an entire workforce despite the hype. The dream of the self-running worker was never going to survive its own costs. [music] It was never going to work. Humans aren't being spared out of kindness or even saved by a sudden corporate change of heart. They are protected by something colder and more reliable. Simple arithmetic. The smarter the system gets, the more it costs. The great replacement has run straight into a reality no clever engineering will get around in this decade. So what does all of that mean for your job? Through the whole AI boom, human in the loop sounded like a soft idea, a feel-good safety feature, a box to tick to keep regulators calm. Not anymore. It's become the only way that this works. Big tech will keep using AI, aiming it at these small, lowcost jobs where the cost justifies the means. But the dream of cheap AI replacing everyone is already over. It died inside of those canceled licenses and burned budgets long before it reached the rest of the workforce. In its place, a new job is becoming the most valuable seat in the building. The verification specialist. Someone who watches the agent and catches it the moment it slips into an expensive failure loop. The person who checks the output and kills a runaway process before the cost bankrupts the project. They are the one thing standing between the company and a budget that bleeds out cycle after cycle. Even the industry's loudest cheerleaders describe this future without meaning to. Nvidia CEO Jensen Hong likes to say that one day 100 AI agents will work alongside every employee, alongside every employee, not replacing them. The agents multiply, sure, but they multiply around one worker at the center. Are the machines creating value or just running up a bill? Take that worker away and nobody knows the answer until that bill arrives and AI doubt is spreading. Language learning app Duolingo leaned hard into the AI replaces everyone's story and then walked it back. The CEO admitted the tech won't take over the work like people do. The company even scrapped a rule that it had tied job reviews to how much AI staff used after workers pointed out that it rewarded busy work instead of results. So the future of work is a blend, one that was always coming. Through the whole boom, we were told AI was the worker and the people were just a cost to trim. That's changed. Humans are the cheapest thinking engine on the earth. A flexible mind that runs on a sandwich in a night's sleep and never bills the company 1,000 times over just to stop and think. The great replacement wasn't defeated by fear. It was defeated by a spreadsheet. And in those numbers lies a surprising triumph for ordinary workers. It's not just Microsoft that sees the writing on the wall. The whole industry is starting to get nervous about what's coming next. Watch [music] 115 billion burn rate. The AI bubble just popped. to find out how the AI revolution is going down without a fight or watch this video.